The Bloomberg Model


Last week, one of my journalism classes was visited by Bloomberg’s Rob Urban. Urban is the Managing Editor of the Global Mortgage Column with a previous career overseeing coverage in Eastern Europe and the former Soviet Union.

But, standing in front of a room of undergraduate journalism majors, Urban gave simple advice.

Business is where it’s at.

No matter the platform, business news will always be relevant and, most importantly, profitable.

Bloomberg caters to a very specific audience. An audience that pays “$24,000 a year for a single terminal subscription.”

The Bloomberg model is the complete opposite to the idea of the “dying profession.” It thrives off of a loyal base and exclusiveness.

When your readers are upper class Wall Street-types, you can charge for content found online—for free.

Urban’s advice may be the best piece of advice I have gotten in my college career. When I graduate, I know where I’ll be looking for a job.


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