Camilla Webster and Laura Hill co-founded one of the most innovative new markets of journalism with their site, New York Natives—experiential reporting. The hyperlocal site is made for New Yorkers by New Yorkers. And no, that doesn’t mean you have to be born and raised in the big apple.
Their mission was to tell the stories of New York from the ground floor. Writers aren’t told to use the inverted pyramid or create a “proper” lede. They write with a hands-on perspective. Where were you when 9/11 happened? What were the subways like after Hurricane Sandy? Was the superbowl traffic that bad?
The idea of experiential journalism is a relatively new concept for most journalists. We are taught to name our sources, back up opinions with facts, “open the freezer”, etc. But what if you want to tell someone about the awesome taco you had in East Village or the Henley Vaporium shop on Spring Street?
These are the topics where media in the online world thrives. Share it to your Facebook, a friend comments and makes plans. Suddenly, there’s a group invite to go try e-cigs and have drinks. It’s a whole new world out there and New York Natives is on the brink of it.